SÉbastien Simpson
Program management.
digital product development.
UX, design operations and strategy leadership.
I am based in Denver, CO, and have a career leading programs covering digital product development and delivery (web, eCommerce, mobile, etc.), design operations and strategy, agency-side and in-house, in Europe and in the USA.
During my early years, I worked on large marcom and brand strategy initiatives.
The last decade, I have been focusing on building an expertise intersecting design program management, technology and operations, for creative agencies and Fortune 500 companies.
More details about what I do here.
More about my background here.
Testimonials.
Contact me here.
sample portfolio and case studies
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Japan Tobacco International | Nordic Spirit
Scope: Europe
Keywords: #web, #eCommerce, #UX, #design, #technology
Leading strategy, UX, design, development and deployment of the global instance of the website; overseeing localization in European countries.
Results: speed to market | 4 months turnaround
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Japan Tobacco International | Logic
Scope: Europe
Keywords: #web, #eCommerce, #UX, #design, #technology
Leading deployment of the global instance of Logic website; supervision of third-party technology partners; localization in European countries
Results: technology velocity +25%
Estimated impact on European sales: + 20%
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L’Oréal | Maybelline
Scope: global
Keywords: #eCommerce, #CPG, #beauty, #UX, #design, #technology,
At L’Oréal, I was responsible for global strategy, design, development, deployment of Maybelline’s digital properties (eCommerce, mobile applications, in-store digital experience).
Results: unique visits: +120%, engagement rate: +50% in 6 months (global average).
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L’Oréal | Armani Beauty USA
Scope: USA
Keywords: #web, #eCommerce, #luxury, #beauty, #UX, #design, #technology
Leading UX, Design, Development and Deployment project management for the US instance of the eCommerce website.
Results: +50% unique visits within 6 months of launch.
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Philip morris international | IQOS
Scope: global
Keywords: #web, #retail, #digital, #experience design, #service design, #UX
Leading programs intersecting digital and physical retail initiatives, I led design and implementation of the full offline/online ecosystem for Iqos, the top Reduced Risk Product for PMI.
Results: business x3 in less than a year.
Digital products implementation velocity: +25%.
Creation and rollout of new stores in Europe and Asia, including the new visual identity and digital touch screens growing sales by 30% at the POS.
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Wells Fargo
Scope: USA
Keywords: #web, #PaymentApplications, #banking #accessibility #UX #design
Leading UX and Design Program Management for the full payment applications portfolio (web, mobile)
Results: digital products implementation velocity: +35% in 6 months.
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Land Rover USA
Scope: USA
Keywords: #web, #automotive, #CRM, #digitalmarketing
Leading OLM, CRM program and website design and production for Land Rover USA.
Results: +80% unique visits; + 50% handraisers in 1 year.
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LVMH | Fendi
Scope: global
Keywords: #web, #eCommerce, #luxury, #beauty, #UX, #design, #technology
Leading UX, Design, Development and Deployment project management for the global instance of the eCommerce website.
Results: +75% unique visits within 6 months of launch.
PORTFOLIO - CONTINUeD
Short list of other brands I led design, digital and/or marketing programs for.
Scope: US programs and/or Europe programs and/or global programs.
Agencies: Fuseproject, Buzz Brothers, Razorfish, Wunderman, Young&Rubicam, Code and Theory, AKQA, BBDO, Leo Burnett.
Where: Paris, Geneva, New York, San Francisco, remote from anywhere.
